( NO. 1.1 )

Detox Day Out:Bioderma

xdefense launch campaign. 2026

Bioderma · XDEFENSE launch · Hazel Farm, 80km from Cairo · 2026

The yellow BIODERMA XDEFENSE farm hut with its countdown clock, under a blue sky at Hazel Farm — Fig. 1 · The re-application hut.

( the concept )

“A place where skin escapes daily damage, resets in nature, and comes back stronger and protected.”

Client: Bioderma, XDEFENSE launch campaign
Category: Launch curation
Scope: Creative direction, concept design, and handcrafted fabrication of custom installations
Location: Hazel Farm, 80km from Cairo
Year: 2026

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A cow licking its nose, wearing a Bioderma ear tag, at golden hour — farm edition 26'

Concept sketch of the Bioderma farm stand: a striped canopy over a wooden produce counter lettered BIODERMA — Fig. 2 · Idea realization.Concept: the farm stand, the sun, the signage.

Concept sketch of the Hazel Farm entrance: marquee letters, Bioderma flags and a sun-shaped sign — Fig. 2 · Idea realization.Concept: the farm stand, the sun, the signage.

( the build )

sketch → site

Same idea, built at full scale on the farm.

The Hazel Farm gate: marquee letters on a white wall above giant white BIODERMA letters on a gingham plinth — Fig. 3 · The farm gate, lettered in the sun.

Yellow-striped Bioderma XDEFENSE sandwich boards reading Plant and protect, in dappled sun — Fig. 4 · “Plant and protect.”

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( the event )

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A group of guests posing on a gingham Bioderma XDEFENSE bench on the farm lawn — Fig. 5 · Guests, settled in.

The KIKO × Miss L arrival at G Hotel: a red arch, a wavy red mirror and white KIKO letters

Next project

NO. 1.2

Summer,Signed in Gold

KIKO × Miss L · Ain Bay, Sokhna · 2025

Open the case

← the trail ends here.